Graduated in Civil Engineering, with a postgraduate degree in Management from FAAP and an MBA in Management from FAAP/Wharton. He is a professor in the fields of Marketing, Neuromarketing, Market Intelligence, Strategy, and Management Tools for the New Economy, teaching both undergraduate and postgraduate/MBA courses. He has 15 years of experience in the supplementary health sector and holds a specialization in Business Model Generation (BMGen) from ESPM. A facilitator of both in-person and online training sessions, he is also a TrendsInnovation Advisor. As a consultant at Inova Consulting, he specializes in Strategy & OKRs, SBB, Scenarios, Trends, Agile Methods, and Digital Transformation, working across various industries, including banking, insurance, automotive, mobility, food, pharmaceuticals, mining, contact centers, agribusiness, retail, and services, among others.