Experiência profissional:

(2021/...) Independent Consultant (2017/2021) – Director of Strategic Marketing and External Relations – SIVA, SA (Volkswagen Group) (2013/2017) – Director of Communication – SIVA, SA (2004/2013) – Marketing Manager – Volkswagen (2002/2004) – Worldwide Brand Manager – Renault SA, Paris (1999/2002) – Worldwide Advertising Coordinator – Renault SA, Paris (1994/1999) – Advertising Manager – Renault SA (1989/1994) – Commercial Manager – General Motors Portugal (2017/...) – Member of the Leading Brands Council at Líder (2019-2021) – Board Member of ARP - Advertising Self-Regulation (2013/2012) – Marketing Future Cast Lab – ISCTE (2009/2012) – Coordinator of Postgraduate Marketing Programs – IPAM (1997/1999, 2006/2009) – Board Member of APAN – Advertisers Association (2006/...) – Editorial Board Member – Marketeer

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Formação acadêmica:

(1980/1985) – Bachelor's Degree in Economics – Universidade Nova de Lisboa (2012/2014) – Innovation and Entrepreneurship Course – ISCTE (2000/2001) – Management Training – ESSEC Paris